Below are examples of my work for my self-launched dancewear brand, Côté Cour in which I successfully identified, curated, and developed brand awareness via artist and designer collaborations, bringing a creative, analytical, and customer-focused approach to all projects from concept ideation to customer purchase.
ANA LEOVY PEREZ
I initiated a conversation with Mexico City based artist Ana Leovy Perez with the goal to generate awareness around art and dance in Mexico City. I found Ana's colorful, female-focused artwork inspiring and our collaboration was united in a vision of bold, outside-the-box female empowerment.
I strategically planned the product launch, including the coordination of artist interview and unique photoshoot in Mexico City.
I sourced and booked all shoot talent including influencer/photographer Pia Riverola and contemporary Mexican dancer, Paulina Del Carmen.
SINZIANA VELICESCU
To expand brand awareness and to reach a demographic of like-minded artists and dancers based in Los Angeles, I initiated conversation with L.A. based photographer Sinziana Velicescu. Sinziana's minimalist and colorful photographs perfectly complement the brand.
I negotiated terms of partnership for e-commerce sales and cross-promotions. Ideated and executed unique photoshoot for the partnership and coordinated cross-promotional use.
ABIGAIL MENZTER DESIGNS
As a fellow dancer turned designer, I was intrigued to partner with NYC based designer Abigail Mentzer. This project was targeted specifically to professional dancers and student dancers across the country.
I worked closely with the designer on product collaboration and strategically planned product launch across multiple channels. I booked all shoot talent including dancers from the New York City Ballet. I also coordinated press for the collaboration and helped to grow mutual brand awareness.
In addition, I coordinated with NYC based jewelry designer Robin Mollicone on earrings which were strategically showcased and sold in conjunction with the unique collaboration.
PAN AND THE DREAM
I was attracted to NYC based PATD's cross-over between lingerie and high-fashion, and I felt that our brands aligned in targeting a luxury customer who favors femininity.
I Initiated conversations and negotiated terms of partnership for e-commerce sales.
Ideated and executed unique photoshoot for the partnership and coordinated cross-promotional use.
SARAH TECTOR METALS
I was attracted to North Carolina based metal artist Sarah Tector, whose playful jewelry and unique sculptures caught my eye during a trip home one holiday season.
I Initiated conversations and negotiated the development of unique metal flowers including the 'Short Stem Trillium' and the 'Long Stem King Protea' to be sold exclusively through Côté Cour.
Ideated and executed unique photoshoot for the partnership and coordinated cross-promotional use.
