About Me

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I’m a fashion commerce and digital merchandising leader with experience spanning luxury wholesale, emerging designer marketplaces, and high-growth ecommerce businesses. My background sits at the intersection of merchandising, brand discovery, customer experience, and commercial strategy, helping fashion brands improve product visibility, customer engagement, and commercial performance through thoughtful merchandising, product discovery, and editorial storytelling.

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Throughout my career, I’ve led digital merchandising, product discovery, and ecommerce initiatives across Shopify Plus environments while also supporting the growth and activation of emerging fashion brands within global marketplace ecosystems. I’ve worked with more than 500 independent designers and managed wholesale partnerships with leading luxury retailers including Bergdorf Goodman, Saks, Net-a-Porter, Moda Operandi, Shopbop, and Bloomingdale’s.

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My experience spans site merchandising, category strategy, editorial storytelling, search and discovery, marketplace onboarding, brand partnerships, and wholesale growth, providing a unique perspective on how brands and products are discovered, contextualized, and merchandised across both digital and traditional retail channels.​

 

I’m particularly interested in the future of curated commerce, fashion discovery, marketplace ecosystems, and the evolving relationship between brands, retailers, creators, and consumers.