About Me
 

I’m a fashion commerce and digital merchandising leader with experience spanning luxury wholesale, emerging designer marketplaces, and high-growth eCommerce. My work sits at the intersection of merchandising, product discovery, customer experience, and commerce strategy, with a focus on how customers discover, understand, and connect with fashion products.
 

Throughout my career, I’ve led ecommerce and product discovery initiatives across Shopify Plus environments, worked with more than 500 independent designers, and managed partnerships with leading luxury retailers including Bergdorf Goodman, Saks, Net-a-Porter, Moda Operandi, Shopbop, and Bloomingdale’s. My experience spans search and discovery, category strategy, customer journey optimization, marketplace development, brand partnerships, and commercial growth.
 

More recently, I’ve been exploring how AI, product intelligence, and emerging commerce technologies can create more intuitive ways to discover fashion, including developing an independent fashion intelligence platform informed by my experience across merchandising, marketplaces, and ecommerce. I’m particularly interested in the future of intelligent commerce, personalization, fashion discovery, and AI-enabled shopping experiences.

Before moving into fashion, I worked as a professional ballet dancer, a creative foundation that continues to shape my perspective on aesthetics, storytelling and how people connect with what they wear.